Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
80 Collins | Elevated dining for a premium luxury CBD destination
Location
Melbourne CBD
Katapult Consulting delivered an elevated F&B strategy for 80 Collins, Melbourne's premier luxury mixed-use development positioned in the prestigious "Paris end" of Collins Street.
Working with QIC Global Real Estate on this landmark $1.5 billion development before its record-breaking sale to Dexus, we provided strategic input into the spatial planning of F&B tenancies and curated an elevated category mix through comprehensive market research and competitive analysis of Melbourne's dining landscape. A targeted outreach and go-to-market campaign secured food and dining concepts from Melbourne's leading operators, creating a retail and dining precinct where culture, business and luxury converge.
The outcome: a contemporary luxury destination that seamlessly integrates with two distinctive office towers and a boutique hotel, demonstrating our ability to craft authentic F&B experiences that enhance and define Melbourne's most coveted commercial addresses and set new benchmarks for luxury mixed-use developments.
