EBV | A locally-focused retail village in inner-city Melbourne

At East Brunswick Village, we crafted a retail strategy that speaks directly to Melbourne's inner-city demographics by curating authentic local and independent operators to deliver a mix of everyday essentials, dining and wellness services. By prioritizing independent operators over chain alternatives, this neighbourhood centre resonates with inner-city Melbourne's preference for genuine community experiences. The successful 2020 launch delivered three key outcomes: a clear brand proposition, authentic neighbourhood amenities for the residents, and sustained marketing momentum for ongoing apartment sales.