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Wategardens Marketplace | A Reimagination of a Retail Fresh Food Market
Location
Victoria, Australia
We delivered a comprehensive F&B strategy for Watergardens Shopping Centre's $50M fresh food precinct redevelopment, helping to create The Marketplace, a market-inspired, indoor-outdoor destination in Melbourne's culturally diverse outer north-west. Working end-to-end with the asset's investment, marketing, leasing, design and operational teams, we crafted a bespoke strategy that positioned new-to-market street-style dining and food retail alongside Aldi supermarket, optimizing tenant mix for both feasibility targets and cultural relevance. The result was an authentic offering enthusiastically embraced by the diverse community, delivering strong sales performance even during COVID-19 challenges and demonstrating our ability to create tailored F&B strategies that achieve commercial success through genuine cultural connection.
